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Click Metric in Email Link Performance Report

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Anonymous
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Click Metric in Email Link Performance Report

Hi All,

We had a strange occurrence on an email send over the weekend and are tracking down any possible explanation.

In my email link performance report I demonstrated 512 clicks on a link to a certain page on our website, but we only showed 36 impressions on GA for said page.

We believe it has to do with a UTM tag firing issue but is there any reason that our click number could be inflated on the Marketo report side?

Thank you all.

Best,

Murph

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Level 10 - Champion Alumni

Re: Click Metric in Email Link Performance Report

That may happen when spam servers check your links. Are all the links at the same time? There are several threads on this here as well as a detailed deck from Marketo's Privacy Manager, Kiersti from last week's Boston MUG.

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Level 10 - Champion Alumni

Re: Click Metric in Email Link Performance Report

That may happen when spam servers check your links. Are all the links at the same time? There are several threads on this here as well as a detailed deck from Marketo's Privacy Manager, Kiersti from last week's Boston MUG.

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Re: Click Metric in Email Link Performance Report

Hi Josh Hill ,

Coud you provide the link to the deck? I have visited Boston MUG space in the community and could not find it.

-Greg

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Level 10 - Champion Alumni

Re: Click Metric in Email Link Performance Report

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Re: Click Metric in Email Link Performance Report

Hi Josh,

The link does not work

I have the following error message :Your registration cookie is not present. Please enable cookies(if disabled) and re-register.

-Greg

Re: Click Metric in Email Link Performance Report

Here is the working link to the recorded webinar: BMUG Webinar - Feb 15, 2017 

Just have to fill out the form