We had a strange occurrence on an email send over the weekend and are tracking down any possible explanation.
In my email link performance report I demonstrated 512 clicks on a link to a certain page on our website, but we only showed 36 impressions on GA for said page.
We believe it has to do with a UTM tag firing issue but is there any reason that our click number could be inflated on the Marketo report side?
Thank you all.
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