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Can you use a lead token in an a/b test for subject line?

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Christina_Kyril
Level 1

Can you use a lead token in an a/b test for subject line?

Looking to conduct an a/b test for subject line and want to do dynamically with a lead token field. Is this possible?

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SanfordWhiteman
Level 10 - Community Moderator

Re: Can you use a lead token in an a/b test for subject line?

Yes, it is possible to use a token (that is, two or more different {{my.tokens}} or {{lead.tokens}}) in a Subject line AB test.

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SanfordWhiteman
Level 10 - Community Moderator

Re: Can you use a lead token in an a/b test for subject line?

Yes, it is possible to use a token (that is, two or more different {{my.tokens}} or {{lead.tokens}}) in a Subject line AB test.

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Christina_Kyril
Level 1

Re: Can you use a lead token in an a/b test for subject line?

If i wanted to use a {{lead.token}}, with the value being first name in both - this would work?

 

Subject Lines:

 

{{lead.First Name 1}} - one click access to pro

{{lead.First Name 1}} - one click access to portfolio analysis

adrianfraguela
Level 1

Re: Can you use a lead token in an a/b test for subject line?

 Yes that would work Christina.