Can you get a breakdown of A/B results in email performance report?

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Anonymous
Not applicable

Can you get a breakdown of A/B results in email performance report?

When I run a report on an email, I am not able to see each individual test email and the total opens, sends, bounce, ect - I am only able to see the combined results in a "Whole Emails" line.

How can I see the result of the A/B test emails? this was part of an email program

2 REPLIES 2
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Level 10 - Champion Alumni

Re: Can you get a breakdown of A/B results in email performance report?

It's a bit tough.

Email Send program should show this on the Dashboard.

You can also use the Constraint in the Was Sent Email filter to see actual people.

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Level 7 - Champion Alumni

Re: Can you get a breakdown of A/B results in email performance report?

Not in the one report unfortunately. You can get email performance by segmentation for dynamic content but unfortunately not by test variant.

If you need more stats than the dashboard gives you, this is how I do it. Build two Email Performance Reports locally under your email program, and use Josh's suggestion above to build a smart list in each one with "Was Sent Email" as the filter and the constraint of "Test Variant", in which you would write A or B (or more if you have more test variants).