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Can someone explain this Email Link Performance Report issue I'm having?

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Level 2

Can someone explain this Email Link Performance Report issue I'm having?

The image on the left you can see that 98 people clicked through on the email. But then my Email Link Performance Report is stating that 376 people clicked through on the email? Why is this the case?

Screen Shot 2019-04-29 at 11.03.03 AM.pngScreen Shot 2019-04-29 at 11.04.12 AM.png

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Marketo Employee

Re: Can someone explain this Email Link Performance Report issue I'm having?

Hi Nate Deacon ,

98 - This is the number of people who clicked on at least 1 link in your email. This is a part of the email performance report

376 - this is the total number of unique people who clicked on each of the above listed Links. For example, person A could have clicked on 10 links. So the sum of unique people in the email link performance report would show as 10.

Best Always,

Karan Hari

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Marketo Employee

Re: Can someone explain this Email Link Performance Report issue I'm having?

Hi Nate Deacon ,

98 - This is the number of people who clicked on at least 1 link in your email. This is a part of the email performance report

376 - this is the total number of unique people who clicked on each of the above listed Links. For example, person A could have clicked on 10 links. So the sum of unique people in the email link performance report would show as 10.

Best Always,

Karan Hari

View solution in original post

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Marketo Employee

Re: Can someone explain this Email Link Performance Report issue I'm having?

Here is the link from Marketo product docs, along with the screen shot - Email Link Performance Report - Marketo Docs - Product Documentation

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Best Always,

Karan Hari

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Level 2

Re: Can someone explain this Email Link Performance Report issue I'm having?

Follow up question to the link performance report.

While I can see 802 clicks were made on a link in the report, is there no way to download or access the list of 802 who clicked on a link for possible follow-up?

thanks, Mark

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Level 7 - Champion

Re: Can someone explain this Email Link Performance Report issue I'm having?

Hey Mark,

Yep, you can easily create a smart list to capture these people. The rule set would look something like, "clicked link on email, email is X, link is/contains Y."

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Level 2

Re: Can someone explain this Email Link Performance Report issue I'm having?

Well that was too easy! Thank you, Grace!

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Level 7 - Champion

Re: Can someone explain this Email Link Performance Report issue I'm having?

No problem. If Karan's original response answered your main question please go ahead and mark it as correct so this thread shows as resolved within community

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Marketo Employee

Re: Can someone explain this Email Link Performance Report issue I'm having?

Hi Nate Deacon ,

Hope you are doing great! In case you consider your query resolved, request you to kindly mark a response as correct so that this thread shows resolved within the community and will aid in future searches.

Best Always,

Karan Hari