Can anyone recommend survey platforms that integrate well with Marketo?

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Level 10 - Champion Alumni

Can anyone recommend survey platforms that integrate well with Marketo?

We're in the early stages of evaluating dedicated survey platforms that will integrate with Marketo.  I know of one that's been promoted here in the community - 123FormBuilder - but the integration requires you to create custom fields in Marketo to capture the survey results within each lead record.  That's specifically what we want to avoid.  Otherwise, I can see our custom fields getting out of control.  Rather, I'd rather have the data stay on the survey platform and use a unique identifier (email address, MarketoID) to connect the two sets of data.  If anyone has recommendations, please share them here!
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Anonymous
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Re: Can anyone recommend survey platforms that integrate well with Marketo?

Hi Dan,

I'm sure there are multiple options, but we setup a survey recently using SurveyGizmo. We used an HTTP post to send info from SurveyGizmo to Marketo, which made it appear in Marketo activity logs the same as a Marketo form fillout. We iframed the SurveyGizmo form into a Marketo LP.

Lemme know if you have any questions!

Re: Can anyone recommend survey platforms that integrate well with Marketo?

Do you have more information on how you connected these 2 platforms?

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Level 10 - Community Moderator

Re: Can anyone recommend survey platforms that integrate well with Marketo?

@Dan R But that seems like exactly what @Dan Stevens is trying to avoid -- adding the form fields to the Marketo side (we've done the same as you with TypeForm in just the past week, by the way).

@Dan Stevens It's an interesting goal.  A bidirectional survey API (you would have to be able to query Marketo API and write back into the survey record with the Marketo ID) would be pretty awesome.  I'll see if I turn anything up.
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Level 10 - Champion Alumni

Re: Can anyone recommend survey platforms that integrate well with Marketo?

Thanks Dan.  I've used SG before and actually prefer it over others like SurveyMonkey.  But this approach will require us to create custom fields in Marketo for every survey we create - which is what I want to avoid.  Appreciate your input though.
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Level 5

Re: Can anyone recommend survey platforms that integrate well with Marketo?

We've embedded SurveyMonkey surveys on some of our landing pages which helped us avoid having to create any extra custom fields in Marketo.

Tom Kerlin
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Re: Can anyone recommend survey platforms that integrate well with Marketo?

Ah - Do you have any experience with Survey Gizmo?

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Level 5

Re: Can anyone recommend survey platforms that integrate well with Marketo?

I do not. I'm doing some research myself on possible future directions with the platform. Do you recommend Survey Gizmo?

Tom Kerlin
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Re: Can anyone recommend survey platforms that integrate well with Marketo?

This is my first experience with it - not loving that it's taking a while to connect the http post. There doesn't seem to be a place to input the Form ID or Munchkin code - so I'm not really sure where to go from there. (It's also been a minute since I've connected a tool via http post 😕 )