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Can Marketo Report Delivered AND Bounced at the same time?

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Balkar_Singh
Level 9 - Champion

Can Marketo Report Delivered AND Bounced at the same time?

Have anyone seen a scenario where

 

  • An Email Performance Report mentions some bounces (hard+soft)
  • A Smart list saying "Was Delivered Email" AND "Email Bounced" has results

Balkar_Singh_0-1588536306948.png

 

The activity log of about a dozen of people in a program has a "Delivered" and "Bounced" stamp, reported at same time

Balkar_Singh_1-1588536099992.png

 

 

 

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SanfordWhiteman
Level 10 - Community Moderator

Re: Can Marketo Report Delivered AND Bounced at the same time?

Of course, an email may be Delivered at the first hop (immediate connection to the recipient's MX) and then bounced at a second hop (connection from the MX to an internal mailbox server, or internal processing by a mail scanner).  

 

An "out-of-band" bounce message is then sent back to Marketo — a separate Delivery Service Notification email. 

 

By the second hop it's too late to send an actual SMTP-level rejection, you can't undo the Delivered. 

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1 REPLY 1
SanfordWhiteman
Level 10 - Community Moderator

Re: Can Marketo Report Delivered AND Bounced at the same time?

Of course, an email may be Delivered at the first hop (immediate connection to the recipient's MX) and then bounced at a second hop (connection from the MX to an internal mailbox server, or internal processing by a mail scanner).  

 

An "out-of-band" bounce message is then sent back to Marketo — a separate Delivery Service Notification email. 

 

By the second hop it's too late to send an actual SMTP-level rejection, you can't undo the Delivered.