Can I A/B test an email in a trigger campaign?

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Anonymous
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Can I A/B test an email in a trigger campaign?

Hello

We have a trigger campaign in place, so that when people fill out our "request a demonstration" form they are automatically sent an email to thank them. We want to split test the email they get sent. Is this possible since it's a trigger campaign already?

Thanks!
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Anonymous
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Re: Can I A/B test an email in a trigger campaign?

You can use the Champion/Challenger A/B testing in this instance. The Champion is the email already in your trigger campaign and the email you're testing (body, subj line, etc) would be the challenger. After a set amount of time that you decide you could declare a winner.
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Anonymous
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Re: Can I A/B test an email in a trigger campaign?

Yes you can. Keep the same smartlist, but use "add choice" in your flow.
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Anonymous
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Re: Can I A/B test an email in a trigger campaign?

So...is Kim or Bentacular's suggestion the right one? 🙂
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Anonymous
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Re: Can I A/B test an email in a trigger campaign?

If you want to conduct A/B testing in trigger campaign, you can archive this by using Champion/Challenger. it only possible in trigger campaign not with batch campaigns.

Happy Marketing!