Can Entire Sections/Modules of Landing Pages Be Made Dynamic

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Can Entire Sections/Modules of Landing Pages Be Made Dynamic

Hey MKTO Community,

I have not found this addressed elsewhere, so forgive me if it has been.

We use a content landing page model where there's always a CTA (right now text, image, and a form) on the thank you page or ungated content page. This has been very successful, so we are exploring ways that we might be able to change the CTA and form action dynamically based on known info about the leads without creating separate thank you pages for each piece of content for each segmentation.

The challenge is that the CTA is really an entire section of a landing page (text and imagery, form or button, and routing). Here's an example of what I mean:

Dynamic LP CTA.jpg

Can any of you think of any way to make an entire section or module dynamic based on a segmentation or other means? I imagine it's going to take a mixture of text snippets, form visibility rules, form button text tokens, and form thank you page routing rules, but it would be great to be able to have a snippet for the entire section.

Really hoping someone has a smarter way to handle this.

Thank you in advance for your thoughts.

1 REPLY 1
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Champion Moderator

Re: Can Entire Sections/Modules of Landing Pages Be Made Dynamic

Hi Dylan,

Dynamic content can be set up across landing pages within Marketo, but keep in mind that you won't be able to add new elements that don't already exist within the template.

There is some documentation available (see below) where you'll be able walk through how to set this up. 

Can dynamic content be used on guided landing pages?