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Can A/B test with 3 emails?

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Anonymous
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Can A/B test with 3 emails?

Can you A/B test with 3 emails?
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Level 7 - Champion Alumni

Re: Can A/B test with 3 emails?

Hi guys

You can absolutely test more than 2 whole emails, but you need to be using the Email Program type.

Set up your whole email test, and select your first two emails (you need to click "Add" to add them into the test). Once you have two set up, Marketo will give you the option to add a third, and a fourth, etc.

Be careful that you are sending to a large enough sample size to warrant multivariate testing, and be VERY careful to only change a single aspect of your email (for instance, placement of call to action on the page). Too many variables does as others have noted make it very difficult to ascertain what was actually the successful factor in the test.

Have a look at this article for more info: https://community.marketo.com/MarketoArticle?id=kA050000000LC9XCAW

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7 REPLIES 7
Anonymous
Not applicable

Re: Can A/B test with 3 emails?

Hi Karis,
the basic function of A/B tests is just made for 2 emails. (Otherwise it would be called multivariate testing)

Best regards

Steffen
Anonymous
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Re: Can A/B test with 3 emails?

Thanks, Steffen. Do you by chance know if marketo has a multivariate testing function? 
Anonymous
Not applicable

Re: Can A/B test with 3 emails?

Hi Karis,
I could be wrong, but as far as I know: No with the standard function.

Best regards

Steffen
Level 7

Re: Can A/B test with 3 emails?

What are you trying to test? If you are using the A/B test feature I believe you should be able to test up to 10 of one variant (subject line, time, from address) but if it's whole emails you can just test 2.

You could probably go about this the old school way and create whole emails and then in the send email flow step you'd say if random sample = (whatever %), send (whatever email).

Hope this helps!
Kim
Anonymous
Not applicable

Re: Can A/B test with 3 emails?

Kim is of cource correct on that (more variants on subject line, time, from adress) and 10 is correct!! Thought this would be about whole emails, sorry for that.

Best regards

Steffen
Level 7 - Champion Alumni

Re: Can A/B test with 3 emails?

Hi guys

You can absolutely test more than 2 whole emails, but you need to be using the Email Program type.

Set up your whole email test, and select your first two emails (you need to click "Add" to add them into the test). Once you have two set up, Marketo will give you the option to add a third, and a fourth, etc.

Be careful that you are sending to a large enough sample size to warrant multivariate testing, and be VERY careful to only change a single aspect of your email (for instance, placement of call to action on the page). Too many variables does as others have noted make it very difficult to ascertain what was actually the successful factor in the test.

Have a look at this article for more info: https://community.marketo.com/MarketoArticle?id=kA050000000LC9XCAW

View solution in original post

Anonymous
Not applicable

Re: Can A/B test with 3 emails?

Thanks all for your help!