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Campaign triggered by varying expiration date

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Campaign triggered by varying expiration date

I'm looking to build a smart campaign for trial subscription users at each of the following milestones:

  • Your trial expires in two days
  • Your trial expires today

Trial lengths vary from 7-30 days, so does it make the most sense to use the following to accommodate various lengths?

Smart list:

  • Trial expires [ in future after ] 2 days

Flow:

  • Send email [ expires in two days ]
  • Wait [ 2 days ]
  • Send email [ expires today ]
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Re: Campaign triggered by varying expiration date

Hi Kim,

You should rather have a trigger smart campaign that fires when the trial starts with a first wait step, using the advanced wait:

  • wait until {{lead.trial expiration date}} - 2 days
  • send email
  • wait 2 days
  • send email

-Greg

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1 REPLY 1
Highlighted

Re: Campaign triggered by varying expiration date

Hi Kim,

You should rather have a trigger smart campaign that fires when the trial starts with a first wait step, using the advanced wait:

  • wait until {{lead.trial expiration date}} - 2 days
  • send email
  • wait 2 days
  • send email

-Greg

View solution in original post