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Call to action in email subject line - marketo best practices

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Call to action in email subject line - marketo best practices

i notice more and more companies adding direct CTA to email subject when you don't actually need to open an email to do what they want you to do

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Does marketo have best practices on this, or it's all supposed to be done outside marketo?

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Level 10 - Community Moderator

Re: Call to action in email subject line - marketo best practices

Your screenshot shows Gmail actions powered by embedded microformats.  They are not easy to set up, though the rewards are obvious. The setup is both in and out of the email realm: you'd want to work with an experienced tech team on this.

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Level 10 - Community Moderator

Re: Call to action in email subject line - marketo best practices

Your screenshot shows Gmail actions powered by embedded microformats.  They are not easy to set up, though the rewards are obvious. The setup is both in and out of the email realm: you'd want to work with an experienced tech team on this.

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Level 10 - Champion Alumni

Re: Call to action in email subject line - marketo best practices

You need a developer to build the code to place in the HTML of the email.

Marketo has no "native" button to press for this, if that's what you're asking.

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Re: Call to action in email subject line - marketo best practices

Thank you!

yes, looks like i need to work with developers on this one. Thought Marketo had already built in some of one-click action functionality since it's becoming very popular