How to use marketo report to calculate ROI, for example, by opportunity influence analyser, we could understand how different opportunities are touched throughout the deal. Is there any other way/ any other report in Marketo to calculate ROI?
How marketo - Salesforce CRM integration could help to calculate ROI?
In my company, we just got a new marketo instance. So, finding it difficult to understand how to leverage marketo report or salesforce integration in terms of ROI of campaigns.
I think the first step will be to start using the SFDC campaign sync. This will allow you to match all your Marketo programs with campaigns in Salesforce. You can then report on ROI of campaigns and channels. You will also be able to see how many opportunities were influenced by programs/campaigns and you can channel statuses to track success for each initiative.
Hope this helps!