CRM Creating Programs in Marketo

Highlighted
Level 2

CRM Creating Programs in Marketo

Does anyone else have Dynamics and has used the feature to have CRM create programs in Marketo? My team wants to try this an I think its a bad idea. Would love to hear other peoples experiences.

Tags (1)
7 REPLIES 7
Level 10 - Champion Alumni

Re: CRM Creating Programs in Marketo

Just think about the entire process and risks and rewards.

Test it.

Highlighted

Re: CRM Creating Programs in Marketo

I am not aware of any feature in Dynamics that would allow you to create programs in Marketo. I don't think this is possible with their current native integration. We actually have a fair amount of customization in our Dynamics instance that allows us to do this by leveraging Marketo's APIs, but I'd love to move away from this setup if possible!

Highlighted

Re: CRM Creating Programs in Marketo

Dan Stevens.​ I hope you do not mind me tagging you in these threads when I see them   I kind of feel if its a Dynamics question then you are the Guru.

Highlighted
Level 10 - Champion Alumni

Re: CRM Creating Programs in Marketo

No, that's fine, Gerard.  I don't get out to the community as often as I used to.  This helps focus me to the right threads.

As Dave mentions, I too am not aware of any native functionality to do this - and even if it was, agree that it's a bad idea.  Especially since Marketo does not natively sync to the campaign entity in MSD.  So what would trigger this?  What would make more sense is a central MRM platform like Allocadia - which would be used/required to initiate the setup/budgeting/etc. of any marketing activity.  This would then trigger workflows to setup a request into a project management/request intake platform like Workfront; and then also create the program in Marketo once the request has been accepted by a member of the MOPS team.  Something like this (this was taken from a recent webinar presented by Comvault - where they use SFDC instead of MSD):

pastedImage_0.png

The good news is the Marketo natively syncing to the MSD campaign entity is on their short-term roadmap and hopefully will be available in Q1 2019. 

Highlighted
Level 2

Re: CRM Creating Programs in Marketo

Yea, I think something like this sparked the thought for them. I'm feeling very opposed to having other services create programs in Marketo. I think it would make more sense for my team to create them that way we could use templates that already have tags and other items setup correctly. I just wanted to know if anyone else has had Dynamics create programs in Marketo. Here is a screenshot of what they were thinking. 

pastedImage_0.png

Highlighted
Level 2

Re: CRM Creating Programs in Marketo

Do you know people that have had WF create programs in Marketo? Do they like that experience? Any issues?

Highlighted
Level 2

Re: CRM Creating Programs in Marketo

Yes and I think that webinar is where my team got this idea. The only problem is I cant find anyone who has tried this out to fully vet it.