Organic web leads through website, Marketo landing page, ties into our CRM (we use SFDC) as a Lead record - no problem at all for the telequal team (concerning updating records, forwarding lead, etc.)
Existing converted lead comes through also via web form. This is now a 'Contact' within our CRM (SFDC). This is causing massive havoc and widespread anarchy. Problems include:
I know this is not unique to us - what can we do?
What you are experiencing is indeed very typical...
We usually use "telemarketing" SFDC campaigns (member statuses can even been appropriate: newly added, in progress, call placed, ...), because you can easily add leads and contacts to an SFDC campaign and also easily create views and reports in SFDC.