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Bounced Email Cleanup

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Anonymous
Not applicable

Bounced Email Cleanup

Hi community, I just wanted to validate my thoughts on two smart campaigns. 

For leads that have been marked as bounced by Marketo's system smart list and set to email invalid = true - delete these emails from our system.

For leads that have met the following criteria below, marketing suspend or delete?  Thank you for your input!

Bounced Leads.JPG

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Josh_Hill13
Level 10 - Champion Alumni

Re: Bounced Email Cleanup

I would not do it this way. Try this:

  • Hard Bounced (Email Bounced) x2, then Email Invalid=T
  • Soft Bounces x3 in 30 days, then Marketing Suspend = T for 30 days
  • Soft Bounces x6 in 90 days, then Email Invalid=T

Do not delete automatically! You will hurt your database because it could remove customers or other required data. I would go in once a year or twice a year (before Marketo's renewal) and find groups of non Customers that are Invalid, not active for past 90 or 180 days, etc...and then export, then delete from Marketo only.

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3 REPLIES 3
Josh_Hill13
Level 10 - Champion Alumni

Re: Bounced Email Cleanup

I would not do it this way. Try this:

  • Hard Bounced (Email Bounced) x2, then Email Invalid=T
  • Soft Bounces x3 in 30 days, then Marketing Suspend = T for 30 days
  • Soft Bounces x6 in 90 days, then Email Invalid=T

Do not delete automatically! You will hurt your database because it could remove customers or other required data. I would go in once a year or twice a year (before Marketo's renewal) and find groups of non Customers that are Invalid, not active for past 90 or 180 days, etc...and then export, then delete from Marketo only.

Anonymous
Not applicable

Re: Bounced Email Cleanup

Thank you, Josh!

I appreciate your review and comments, always super helpful.

tk_CJLondon
Level 1

Re: Bounced Email Cleanup

Hi Josh, 

New to Marketo here!
Are you able to please share a screenshot of the below? 

  • Hard Bounced (Email Bounced) x2, then Email Invalid=T
  • Soft Bounces x3 in 30 days, then Marketing Suspend = T for 30 days
  • Soft Bounces x6 in 90 days, then Email Invalid=T

Thanks