Best Recommended Hidden Fields for a Form?

Highlighted
Anonymous
Not applicable

Best Recommended Hidden Fields for a Form?

We are in the process of deploying Marketo. Can you suggest all the best practices and suggested fields that should be included as hidden fields on a form. For example, for a "See a Demo" form, we want to make sure we know the lead source, referrer, lead source detailed, ppc campaign that drove the conversion, etc.

Thanks.

8 REPLIES 8
Highlighted

Re: Best Recommended Hidden Fields for a Form?

Hi Ron,

Here's what I've used in the past:

Screen Shot 2015-11-16 at 5.50.59 PM.png

We created fields for everything we wanted to log and then pulled it from either the referrer or the URL.

This will really depend on what you're passing on and what you want to measure.

Highlighted
Level 10 - Community Moderator

Re: Best Recommended Hidden Fields for a Form?

If you are attempting to gather Referrer Parameters, I cannot recommend strongly enough that you use SSL on your landing page (i.e. upload the cert to Marketo and the $ to install it).

Highlighted

Re: Best Recommended Hidden Fields for a Form?

Hi Sanford Whiteman​,

Can you please elaborate on this and explain why is SSL required here ?

Thx in advance,

-Greg

Highlighted
Level 10 - Community Moderator

Re: Best Recommended Hidden Fields for a Form?

Because if the referrer is running SSL -- and with "SSL Everywhere" policies this is increasingly likely -- and you're not, you won't see the referrer. Ever.

Highlighted

Re: Best Recommended Hidden Fields for a Form?

Thx

What if I use SSL and the referrer does not ?

-Greg

Highlighted
Level 10 - Community Moderator

Re: Best Recommended Hidden Fields for a Form?

That direction is fine.

Highlighted
Level 10 - Champion Alumni

Re: Best Recommended Hidden Fields for a Form?

Thanks for this insight, Sanford. This explains why many of the referral values are "no referral" for us. While we use SSL on our Marketo LPs, our website pages do not (yet).

Highlighted
Level 10 - Community Moderator

Re: Best Recommended Hidden Fields for a Form?

Yep, commonly overlooked issue. I think SSL on LPs (though in your case it's the other way around) has to stop being a nice-to-have and become a mandate. Maybe then Marketo will lower the setup cost, too.