Benefits of Marketo-Tableau Integration?

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Level 3

Benefits of Marketo-Tableau Integration?

Hello Team,

Could you please help to list down the advantages/benefits of Marketo-Tableau Integration?

1. Why we need tableau when we have various reporting options in Marketo?

2. How tableau reports differ from Marketo reports? What kind of reports can be pulled, which cannot be done with Marketo?

3. Additional benefits

If you have an article/piece of writing about the benefits, please share here.

Thanks

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6 REPLIES 6
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Level 10 - Community Moderator

Re: Benefits of Marketo-Tableau Integration?

Have you searched past posts on the Community?

It's generally agreed by power users that while Tableau is an amazing visualization tool (and still top-notch in the field) the direct Marketo connector (i.e. the formal "integration") is not usable.

Rather, you should expect to use the Marketo Bulk Extract API to export your Leads and Activities to flat CSV files, import them into a local SQL database, and point Tableau to that db.

Some individual experiences may be more positive but among the most expert users posting here, it's a no-go, despite the general approval of Tableau as a platform.

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Level 3

Re: Benefits of Marketo-Tableau Integration?

Hello Sanford.

Thanks. Can you please share some useful posts regarding my question? I couldn't find relevant ones.

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Re: Benefits of Marketo-Tableau Integration?

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Level 3

Re: Benefits of Marketo-Tableau Integration?

Thanks.

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Anonymous
Not applicable

Re: Benefits of Marketo-Tableau Integration?

Hey there! The pre-release program for the new version of the Marketo Connector for Tableau has started! Please, check the following Marketo connector upgrade for Tableau is available for testing!!! for more information!

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Level 1

Re: Benefits of Marketo-Tableau Integration?

Hi Greg, I found that the link you provided is not able to visit, looks like out of permission. Is it possible to open it?

Thanks!