Hello Marketo Community!
1) Can Marketo retroactively backdate FT + MT attribution if I manually run flows to adjust the acquisition and success dates?
We essentially want to migrate leads from old programs to new programs but still retain accurate reporting. Curious if you've ever tried this before, how you'd do it in bulk, or if you think it'll work.
2) How can you prevent engagement nurtures from restarting?
We originally had just email assets in our engagement streams.
The problem was we wanted to get granular MT metrics on each individual email.
I created email blast programs for each email with success triggers and replaced and deactivated the email assets with these email blast programs within the engagement nurture. Within the email blast programs, I put filters on "Was Not Sent Email ABC" because I didn't want leads to get the same email asset now being delivered by the email blast programs embedded within the engagement nurture. It looks like after our first cast since making the swap, leads restarted at the first email blast program.
Curious if you think a solution to this would be to reactivate all the email assets and simply have the email blast program triggers live outside the engagement nurture. If I reactivate the email assets, I'm assuming leads won't restart at the first email asset...
All the best,
Lots of questions here. Best to split them up next time!