B2C predictive scoring/predictive analytics

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B2C predictive scoring/predictive analytics

Dear community,

has anyone searched / implemented a predictive scoring / predictive analytics solution for B2C markets?

Most of the ones we have been looking into are mostly B2B, focusing a lot on account/firmographic data. We would need a product that integrates with Marketo and leverages contact info, social network and behavior info.

Thanks in advance for your input.

-Greg

1 REPLY 1
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Re: B2C predictive scoring/predictive analytics

I've used AgilOne in the past for B2C, though it's not going to give you the social component—you'd need to architect a solution with something like Engagor and custom SFDC scripting (and get a person to actually man any sort of social listening.)