Avoiding false positives when looking for .ca emails

Matt_Stone2
Level 9

Avoiding false positives when looking for .ca emails

While putting together my smart campaigns to deal with CASL, I noticed some false positives when filtering by email address CONTAINS ".ca" -- an example being chris.carlisle@uscompany.com

Any ideas how to avoid these situations?
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8 REPLIES 8
Michelle_Tizian
Level 10

Re: Avoiding false positives when looking for .ca emails

Yeah I noticed that on my smart list too and good thing I didn't go forward with my smart campaign, because not all that are from Canada have the .ca on their email.  As a matter of fact out of the 1002 Canadians that are in our database, only 2 have the .ca on their email.  
Matt_Stone2
Level 9

Re: Avoiding false positives when looking for .ca emails

I didn't actually check to see whether any of my Canadian leads have .ca, and if they do, if the country matches. I guess it might be worth just ditching the .ca filter and only going with the country/inferred country approach.
Michelle_Tizian
Level 10

Re: Avoiding false positives when looking for .ca emails

Yeah I created 2 smart lists just to be sure, and one was for the country filter and the other for the .ca.  I went with the country.  Ugh and then there's still some in SFDC that's not even in Marketo yet which I'll have to deal with at some point.  
Matt_Stone2
Level 9

Re: Avoiding false positives when looking for .ca emails

I don't know about you, but I know I got into marketing for the anti-spam compliance part. It's a blast!
Michelle_Tizian
Level 10

Re: Avoiding false positives when looking for .ca emails

Marketing suspend will be my friend.  
Anonymous
Not applicable

Re: Avoiding false positives when looking for .ca emails

We're about to handle this and are going to use the country filter to run our campaigns, if that's any help.
Anonymous
Not applicable

Re: Avoiding false positives when looking for .ca emails

You could use a combined approach and use the country filter or email address contains ca.gov to pull in a few more names. You could also look for Canadian telephone country codes.
Anonymous
Not applicable

Re: Avoiding false positives when looking for .ca emails

Due to many of our lead and company records not having populated country fields, I’ve created a series of smart lists to find other populated attributes that show them as Canadian:  a province in a state field, the first three letters of a Canadian postal code in a postal code field (codes were found on Wikipedia), phone numbers starting with a Canadian area code, or the inferred country being Canada. When running the lists I first look at the lead data, and if that doesn’t give me an answer I look at its company record.