Automatically Append a Google Analytics Code to Sales Emails Link

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Anonymous
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Automatically Append a Google Analytics Code to Sales Emails Link

Aside from the data in Marketo, I use Google Analytics (GA) to track campaigns as a redundancy. Using UTM codes in marketing emails I am able to track visits in GA that directly came from specific campaigns.

I also want to view visits that derive from my sales team in GA. We use the outlook plug-in so Marketo automatically appends it's cookie scripts on all the links. But is there a way for it to also automatically append a GA UTM code as well, even a simple one like "utm_source=salesemail"?

I know that asking my sales team to add a UTM code to every link they send is out of the question and just not realistic.

Thanks,
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Anonymous
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Re: Automatically Append a Google Analytics Code to Sales Emails Link

Do you use Sales Insights email templates for your Sales reps? If you do, you could add that tracking parameter in the links for them, so they wouldn't have to do anything and you would get your tracking...
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Anonymous
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Re: Automatically Append a Google Analytics Code to Sales Emails Link

We do use sales insights and have templates, but unfortunately they usually modify these emails to suit each lead. Ideally, I'd like them to stick with the template....