Automatically Append a Google Analytics Code to Sales Emails Link
Aside from the data in Marketo, I use Google Analytics (GA) to track campaigns as a redundancy. Using UTM codes in marketing emails I am able to track visits in GA that directly came from specific campaigns.
I also want to view visits that derive from my sales team in GA. We use the outlook plug-in so Marketo automatically appends it's cookie scripts on all the links. But is there a way for it to also automatically append a GA UTM code as well, even a simple one like "utm_source=salesemail"?
I know that asking my sales team to add a UTM code to every link they send is out of the question and just not realistic.
Re: Automatically Append a Google Analytics Code to Sales Emails Link
Do you use Sales Insights email templates for your Sales reps? If you do, you could add that tracking parameter in the links for them, so they wouldn't have to do anything and you would get your tracking...