Dear Marketo Community,
I am wondering if you know of any work arounds for how to automate a response to reply to/inquiries from Marketo emails? For example, if we have an email alias firstname.lastname@example.org, and someone replies to this with an inquiry we would like to automate a response as "thank you for your reply.. we will get back to you.." As far as I know this doesn't seem possible through Marketo, but does any one have any suggestions or a work around on how to manage this?
There was a discussion similar to this yesterday, but I'm not able to find it now. Someone mentioned that one of our Launchpoint partners may be able to do something like this.
Marketo isn't currently able to respond to emails automatically like that though. You could have a campaign setup that you could add leads who respond to, but it would still be a manual process.
Yes, you would need a partner or another email responder provider that can integrate with your email server and then attach responses to the SFDC Record.
In this particular case, where you aren't really trying to determine the sentiment of the reply (whether it's an angry "Unsubscribe me," a friendly "Tell me more," or a neutral "I'm on vacation") you don't need an intelligent integration. Your email system's autoresponder should do fine.
Naturally Marketo can't do anything for you as the replies are going to @abccompany.com's mailserver.
If you want to automate the sentiment, then something like Siftrock, etc. will work, but that's a separate tool.
In my experience, automated sentiment analysis is (as you like to say!) directionally accurate across a large corpus of text, but it's not accurate enough to trust completely for an arbitrary example. So manual review is still necessary.