Attribution for LinkedIn Ads

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Anonymous
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Attribution for LinkedIn Ads

We are using LinkedIn ads to drive traffic to various Marketo Campaigns. We use Campaign Tracking on our Landing Page URLs to measure completed signups etc in Google Analytics.

We are also using various channels to drive traffic to the signup pages. Has anyone been able to align specific signups with traffic from a LinkedIn Campaign? Is there a field in Marketo reporting that is similar to the Source/Medium Dimension in Google Analytics?

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Re: Attribution for LinkedIn Ads

Hi Les,

do you have hidden fields on your form to capture what those link UTMs are? If so, you can pull reports based on those fields, and if not, i would recommend that you add the same UTM parameters to Marketo as fields to capture that data.