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Attributing Channels when using the same URL for registration

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Dan_Stevens_
Level 10 - Champion Alumni

Re: Attributing Channels when using the same URL for registration

Have you tried this approach and actually have it work?  If so, please share how you were able to report on it in Marketo.

Casey_Grimes
Level 10

Re: Attributing Channels when using the same URL for registration

Hi Kara,

The best way to do something like this would be to use querystrings--for instance, if you're using Google Analytics, you would have your utm_medium values set for print/email. As such, you'd have URLs like

http://www.mydomain.com/belgium-event.html?utm_medium=email

As such, you can use querystrings to delineate traffic as well as form fillouts.

For your print piece, you can either use a redirect or a service like bit.ly to put something a little more human-friendly as the URL.