Below are some questions from a different thread from Joy.
Hey! I am curious - because you have asset specific landing pages for your lead nurturing program, do you ever direct them to those pages on the website?
No, I additionally run the corporate website. I don't want to be responsible for all of the websites, so instead I've made this program so it's possible for my non-technical users to make their own ASLP microsite landing pages. But it's really just a way to keep me from having to create these pages on my corporate site.
What do you see as the main advantages to building the asset-specific landing page campaigns vs. directing them to those pages on your website.
Besides my own sanity in not having to create 400 of these in my corporate site, the biggest advantage is in reporting. Not only in knowing specifically by channel status who has downloaded which assets, but using period costs to determine the cost per member of any piece of collateral at any given time is really helpful for determining which pieces of content should be extended & which aren't as interesting.
On these landing pages, is there a form to fill out to attain the content being offered? I'd love to hear more about this set up.
This question is most certainly answered above & the answer is definitely yes.
Currently, everything on our website runs through the Website Channel, not specific to the content-type. In our nurturing, we either direct to download the content immediately (no form fill out) or to a page on our website. Just curious as to how you're doing this.
Here ya go!