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Are you supposed to look at First-Touch and Multi-Touch as separate worlds?

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Are you supposed to look at First-Touch and Multi-Touch as separate worlds?

Hello All!

Questions:

  1. Are you supposed to look at First-Touch and Multi-Touch as separate worlds?
  2. Should all First-Touch acquisition programs always be a counted as a Multi-Touch as well so the acquisition program will always receive credit in a Multi-Touch world and metrics as well?  So when you are looking at Multi-Touch metrics the FT is considered a MT success and receives credit? 
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Level 10 - Champion Alumni

Re: Are you supposed to look at First-Touch and Multi-Touch as separate worlds?

Yes?

FT is just that. You cannot compare FT to MT as they operate differently and tell different stories.

  • FT might tell you where the best net new leads are
  • MT will give you more of an overview across all touches(Success) to see what drives opps.

Yes, an FT will be part of the total MTs, but the credit is split evenly from First Touch through Opp for all success touches.

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1 REPLY 1
Level 10 - Champion Alumni

Re: Are you supposed to look at First-Touch and Multi-Touch as separate worlds?

Yes?

FT is just that. You cannot compare FT to MT as they operate differently and tell different stories.

  • FT might tell you where the best net new leads are
  • MT will give you more of an overview across all touches(Success) to see what drives opps.

Yes, an FT will be part of the total MTs, but the credit is split evenly from First Touch through Opp for all success touches.

View solution in original post