I'm interested and would be curious to see what some common topics are, or campaign types. Medical device focus here.
Often encountering use of Microsoft Outlook, and email blocking issues when emailing healthcare contacts - even those who need email updates.
If you'd like to share a little more about your situation, we've worked with several medical device companies in the past and I'd be happy to share a couple of insights that might be relevant.
Sure, any great insights on helping emails get through to customers is always a big help. And beyond prospects, thinking more when I get calls asking if our upgrade notice was sent out / not showing in the inbox, etc.
One thing that I always recommend is that when you sign up a new customer, as part of the onboarding process you send them a template email to send to their IT department to whitelist your email address on their system side, specifically to make sure they receive important updates about the product etc.
In terms of dealing with prospects, one thing that really helps is figuring out what time of day people are responsive. Unlike many white-collar industries, medical professionals don't spend much of their time at the computer, they are generally either with people or on the go. As such, while emailing a "marketing person" usually means that you're trying to get someone's attention while they are sitting at a machine being bombarded by messages, when trying to get a medical professionals attention you've got very distinct windows in which they deal with all of their incoming mail.
This means 4 things for you:
Hope this helps