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Are there any user groups for healthcare professionals?

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Anonymous
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Re: Are there any user groups for healthcare professionals?

I'm interested and would be curious to see what some common topics are, or campaign types. Medical device focus here.

Often encountering use of Microsoft Outlook, and email blocking issues when emailing healthcare contacts - even those who need email updates.

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Re: Are there any user groups for healthcare professionals?

Hey Matthew,

If you'd like to share a little more about your situation, we've worked with several medical device companies in the past and I'd be happy to share a couple of insights that might be relevant.

- Guy

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Anonymous
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Re: Are there any user groups for healthcare professionals?

Sure, any great insights on helping emails get through to customers is always a big help. And beyond prospects, thinking more when I get calls asking if our upgrade notice was sent out / not showing in the inbox,  etc.

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Re: Are there any user groups for healthcare professionals?

Hey Matt,

One thing that I always recommend is that when you sign up a new customer, as part of the onboarding process you send them a template email to send to their IT department to whitelist your email address on their system side, specifically to make sure they receive important updates about the product etc.

In terms of dealing with prospects, one thing that really helps is figuring out what time of day people are responsive. Unlike many white-collar industries, medical professionals don't spend much of their time at the computer, they are generally either with people or on the go. As such, while emailing a "marketing person" usually means that you're trying to get someone's attention while they are sitting at a machine being bombarded by messages, when trying to get a medical professionals attention you've got very distinct windows in which they deal with all of their incoming mail.

This means 4 things for you:

  1. You have to fight much harder to catch their attention - since most people look at each email as it comes in and decide whether or not they want to open it, vs. medical professionals looking at large groups of emails and deciding which to open... If your subject line is dull, you run the risk of going unnoticed
  2. Your content better provide a lot of value - since the window is short, a LOT is going to be ignored and part of your job is to get their attention
  3. Mobile Matters - you're going to have very high proportions of mobile opens since that's the most accessible device between most of the time. So make sure your templates are responsive (or at least you use Marketo's mobile friendly features)
  4. Be entertaining - Since you'll be engaging people during their breaks more so than during work, you've got to make "talking about work" during their "me time" attractive enough for them to want to do it. Don't forget to be fun.

Hope this helps

- Guy