Approved Email vs. Approved with draft email

S_D1
Level 4

Approved Email vs. Approved with draft email

Hi,

I have few historical campaigns in Marketo which were send/ delivered with EMAIL assets as " Approved with Draft" and not "Approved".

What is the difference between " Approved with Draft" and "Approved" email assets.

Thanks!

5 REPLIES 5
Jim_Thao7
Level 9

Re: Approved Email vs. Approved with draft email

This is the high level lifecycle of an Email Build regarding drafts.

1. Draft | Unapproved - This is when the email hasn't been approved yet.  For example, you've just created it.

2. Approved - This is an approved email

3. Approved w/ Draft - This is an email w/ a draft because someone tried to edit it again after it's already been approved

Loren_Posendek
Level 4 - Champion Alumni

Re: Approved Email vs. Approved with draft email

Exactly what Jim Thao​ outlined is how I understand it as well. Also important to note that if 3. Approved w/ Draft is the case, the approved email is what's sent, not the draft.

SanfordWhiteman
Level 10 - Community Moderator

Re: Approved Email vs. Approved with draft email

Just to be precise, neither the current Approved nor the current Draft may have been sent in Sagorika's "historical" campaigns.

Paul_Johnson
Level 5

Re: Approved Email vs. Approved with draft email

Sagorika,

Simply approve your latest draft to ensure it's sending the latest version.

Dan_Stevens_
Level 10 - Champion Alumni

Re: Approved Email vs. Approved with draft email

That may not always be a wise decision - especially without first opening the draft to ensure everything looks OK.  Which is why Marketo always sends the underlying "approved" version, regardless if a draft exists.  I've seen some occasions where some unintentional edits were replicated to all related emails - pushing them in draft mode - and fortunately, we were able to "delete draft" before re-approving.