Any way to do a read receipt with a Marketo email campaign?

Anonymous
Not applicable

Any way to do a read receipt with a Marketo email campaign?

Does anyone know of a way to do a read receipt with a Marketo email campaign?

4 REPLIES 4
Grégoire_Miche2
Level 10

Re: Any way to do a read receipt with a Marketo email campaign?

Hi Trent,

What exactly are you calling a "read receipt"?

-Greg

Anonymous
Not applicable

Re: Any way to do a read receipt with a Marketo email campaign?

Hi Greg,

Something like what Gmail provides? Read receipts - Google Apps Administrator Help

Trent

Grégoire_Miche2
Level 10

Re: Any way to do a read receipt with a Marketo email campaign?

Hi again,

I would probably just create a smart campaign with an 'Opens email" trigger and an alert flow step.

Pay attention, though, there are a lot of "false negative" on "opens emails" triggers, because it is based on the download of a 1-pixel tracking image. So it only works if the leads downloads images.

There are also false positives. Read this post: Emails Opening Automatically

-Greg

Anonymous
Not applicable

Re: Any way to do a read receipt with a Marketo email campaign?

This is helpful. Thanks, Greg.