Any unsubscribe page templates?

Anonymous
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Any unsubscribe page templates?

So the out of the box Marketo unsubscribe page leave a lot to be desired. Are there any templates for a custom unsubscrige page this? I'm starting to redesign this now and just thought maybe you have some resources to share. I'm coming up empty in the community so far.

Basically I want folks to mange their preferences like so:

- only subscribe to weekly newsletter
- only subscribe to new report/webinar announcements
- unsubscribe

would love resources/templates on 1) design/format on front end and 2) what this looks like on back end, Marketo/CRM.
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2 REPLIES 2

Re: Any unsubscribe page templates?

On the front end I can't help you, that will come down to your design/brand for look and feel.
But from the back end on how to turn your unsubscribe page to a subscription page.. check some resources here:
https://community.marketo.com/MarketoResource?id=kA650000000Gu1jCAC

http://edwardmasson.com/marketo-help/how-to-build-a-marketo-subscription-center/
 

Re: Any unsubscribe page templates?

I find it easier to use two separate forms - one for preferences, and one for the unsubscribe. On the landing page, the form with the options would be at the top, and the "unsubcribe from all" form would be below. This will guide the eye towards the preferences, while the "unsubscribe from all" is less prominent.

Example:

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One major advantage is that you don't have to worry about conflicts between selected subscription options and the Unsubscribe field. It is clear that when they click the "Unsubscribe from all Emails" button, you can run a campaign that deselects all subscription options. On the contrary, you know that if they select a subscription option and submit, you need a campaign that ensures the Unsubscribe is "false".

This requires no scripting or other advanced techniques - only custom fields for the subscription options and a few campaigns. You can usually build a prototype in an afternoon, then test and refine from there.