All Casts vs. Last Cast

Not applicable

All Casts vs. Last Cast

The engagement program I'm referencing is set on a 14 day drip. Each recipient that receives an email is automatically sent the next email in the stream on the next cast. Can anyone explain (clearly) to me why I see such a variance in all casts to last cast? It is my understanding now that the drop either means people unsubscribed or the data was incorrect (i,e bad email addresses).

Cast Example.JPG

Level 10 - Champion Alumni

Re: All Casts vs. Last Cast

All Casts - total emails sent all time for this Email whenever it is Cast.

Last Cast - # emails sent for this email at the last cast.

This is a rolling number. Each time a new person enters the Stream, they get Email 1 at the next Cast Date, then they move on. So the # will be different each time.