We send a lot of alerts to our CRM, in different queues. We notice that, sometimes, Marketo's alert just doesn't get delivered. This is a problem as these alerts are important to our sales efforts.
I've contacted Marketo support on this and they said that if Marketo's log said it was delivered, it was delivered. But that they had no way to check individual alert to confirm this.
I've went numerous times to different of our IT admins and they can find individual emails. When I give them those that didn't reach our mailbox, they say they never hit our servers.
Anyone has had problem with Alert deliverability? Any best practices to ensure the best deliverability rate possible?
Yes, there are steps you can take. However, if Salespeople send those emails to junk, it trains the server to reject such messages.
Now, go run an email preference report just on any email that has "Sales Alert" in the name (I assume you are doing this consistently) to see the real delivery rate.
Are you sending to specific email boxes? You cannot send to Lead Owner on a Q from Marketo, so you have to choose None and send the email. Also, you cannot set a Task+Email on Queue owned Leads.
On top of Josh's recommendation, may be try to limit the number of alerts and replace them some how with SFDC tasks if you use SFDC.
We've already white listed IPs & the mailbox, did the DKIM setup.
Sales doesn't access the mailbox, it's created automatically in Dynamics CRM, so they can't put it in "Junk".
We're also sending to specific mailbox. It looks like we've really put ourselves in a position to ensure maximum deliverability. I guess we'll have to live with it until our CRM integrator builds a custom solution that fits.