Aggregate all contact's web activity into SFDC Account

Highlighted
Anonymous
Not applicable

Aggregate all contact's web activity into SFDC Account

We track an individual lead's web activity, and it appears in the SFDC Lead/Contact view (in the Marketo section). But our sales reps would like to see all of the web activity for the individuals at THAT company, in the Account view. Has anyone figured out a way to do this? Is there a Marketo widget that consolidates all the Lead web activity into an SFDC Account?

5 REPLIES 5
Highlighted
Anonymous
Not applicable

Re: Aggregate all contact's web activity into SFDC Account

This should be done automatically.  If you look at the market sales insights section of the account record in sfdc you will see all activities for each person associated with the account

Highlighted
Anonymous
Not applicable

Re: Aggregate all contact's web activity into SFDC Account

Is there a report within Marketo that would allow us to export page view data by lead?

Highlighted
Level 3

Re: Aggregate all contact's web activity into SFDC Account

Would be quite nice to see how people are implementing this directly into a Salesforce view - without the use of MSI.

Highlighted
Level 7 - Champion Alumni

Re: Aggregate all contact's web activity into SFDC Account

OK - I'll bite. Why? MSI gives you a pretty good view of this already....

Highlighted
Level 4 - Champion Alumni

Re: Aggregate all contact's web activity into SFDC Account

We have not actually implemented a solution yet but we are exploring it. We are exploring using the Bulk Extract API and then taking the data that we extract and using Salesforce Einstein to create other views/dashboards for our sales executives and their leaders. We are only exploring this because we think that MSI is decently rigid as a product right now. I'd have to better understand your use case but to answer directly - we've not found a way without a bulk extract.

The original post here was very old and the fact that an idea wasn't voted up makes me think that the use case is probably very niche'.