Adwords Tracking in Marketo

Anonymous
Not applicable

Adwords Tracking in Marketo

I'm attempting to set up our first adwords campaign. I set up the LaunchPoint but how does anyone have suggestions on how to best track the attribution of leads to the adwords campaigns? I'm not seeing any literature on this.

Tags (2)
3 REPLIES 3
Level 10

Re: Adwords Tracking in Marketo

There are extensive forum discussions on this topic. I believe there are some newer docs or University items, but you are right it's not discussed in detail. Each company does this a bit differently.

Highlighted

Re: Adwords Tracking in Marketo

Hi Caroline,

More globally, it's how you track attribution to any inbound ad or retargeting campaign. It starts with being able to provide Marketo with the origin of the trafic and will ususally be done using UTM parameters. Then you will need to capture this data, with the munchkin API or through forms (or both). Read Courtney Grimes​ excellent  posts here:

Finally, you also will have to address how you want to store and leverage that information in Marketo. Read Josh Hill​ work on this. Start here: A Marketing Attribution Model that Works for Marketing Automation | Perkuto

-Greg

Anonymous
Not applicable

Re: Adwords Tracking in Marketo

I recently set up tracking campaigns in Maketo and CRM.

I followed these steps-

1. Create UTM fields in SFDC on Leads and Contact objects

2. Add UTM field in form and get value from URL parameters 

3. Create url with specific utm values for example utm_medium=paidsearch

I followed these articles UTM Tracking & Marketo – Part Deux

Campaign<>Landing Page<>URL Parameters.

-Vipula