We recently started pushing our offline conversions to Adwords through the recently launched integration. A question came up around if you have multiple stages (MQL, SQL, etc.) how should we be best reading the conversion data on these campaigns in Adwords.
Anyone have experience with this?
If one lead converts to an MQL and later as an SQL, the custom column in Adwords seem to adjust meaning that the conversion data for the MQL stage will decrease because the lead is now in the SQL stage.
Is this true or are we miss reading.
A lead can have multiple conversion events in Adwords as long as the gclid hasn't expired in the period between those events.
However, when the conversions are pushed into AdWords, we don't see the association between the conversion and the keyword, adgroup, etc.
Am I missing something?