Adwords Integration - How to read conversion data

Highlighted
Anonymous
Not applicable

Adwords Integration - How to read conversion data

Hi,

We recently started pushing our offline conversions to Adwords through the recently launched integration. A question came up around if you have multiple stages (MQL, SQL, etc.) how should we be best reading the conversion data on these campaigns in Adwords.

Anyone have experience with this?

If one lead converts to an MQL and later as an SQL, the custom column in Adwords seem to adjust meaning that the conversion data for the MQL stage will decrease because the lead is now in the SQL stage.

Is this true or are we miss reading.

3 REPLIES 3
Highlighted
Level 6 - Champion Alumni

Re: Adwords Integration - How to read conversion data

A lead can have multiple conversion events in Adwords as long as the gclid hasn't expired in the period between those events.  

Anonymous
Not applicable

Re: Adwords Integration - How to read conversion data

Hi Elliott,

We are having issues associating our conversions with the GCLID in AdWords. So, we have captured the GCLID using javascript that pulls in the gclid value into a hidden field. And we have already set up the revenue cycle modeler and associated the stages with corresponding AdWords conversions.

However, when the conversions are pushed into AdWords, we don't see the association between the conversion and the keyword, adgroup, etc.

Am I missing something?

Hoi

Highlighted
Anonymous
Not applicable

Re: Adwords Integration - How to read conversion data

Thanks Elliott!