Adding member.webinar url to a Button?

[Rich_French1]

Can I use the WebEx unique URL token as the hyperlink on a button image?  We include the link token in the "Thank You" email but also have a big WATCH button.  I'd like to be able to use that unique URL as the hyperlink for the button.  I read another article that said this is possible as long as the token has no spaces in the name.  This default token does.  Any ideas?

Thanks,
Rich

[Anonymous · Accepted solution]

Hi Rich:

Yes, this is entirely possible. Here's a a code example of how you could do it, needing the appropriate image and alt text:

<a href="{{member.webinar url}}"><img src="http://example.com/yourbutton.gif" alt="Watch!"></a>

This is more on theory/prediction but as an aside:

An interesting "gotcha" in this situation might be that the email link click isn't tracked within Marketo. We just tried out using GoToWebinar and sent out a thank-you email to our registrants using this token, but because (I assume) it's a text token, it isn't filtered by Marketo in a way that replaces the URL with a tracking code. It's just a pure URL unique to the person. More on the differences between text tokens and rich text tokens here.

Obviously you'll be able to see who the attendees are by other means, but there might be a discrepancy between the number of attendees and the number of people who clicked that link and left. Not having too much experience with WebEx, I couldn't tell you exactly if this will be a problem or not for you.

Hope that helps, Rich!


Best,
Edward Unthank
SEO/Web Specialist
Yesler