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Adding a list-unsubscribe header

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Adding a list-unsubscribe header

Does anyone know the syntax for adding a list-unsubscibe header in the raw HTML of an email? I'm reading more and more about why this is important, but I can't seem to find directions on what the code should be.

Thanks in advance.

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Level 10 - Community Moderator

Re: Adding a list-unsubscribe header

Marketo already includes an X-List-Unsubscribe header.  This is not anything you need to deal with.

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Re: Adding a list-unsubscribe header

Hi Phil,

something in the line of:

  <p>This email was sent to {{lead.Email Address}}. If you no longer wish to receive these emails you may <a href="{{system.unsubscribeLink}}">unsubscribe</a> at any time.</p>

-Greg

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Level 6

Re: Adding a list-unsubscribe header

Hi Gregoire

We already have a standard unsubscribe in our email, but it's my understanding that you can place another bit of code in the <head> of the  HTML which gives Gmail and other ISPs the ability to place an unsubscribe in the top of the email, as part of the core Gmail functionality. In turn, they are more likely to trust your email and increase inbox placement once this is done.

Any ideas?

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Re: Adding a list-unsubscribe header

Hi Phil,

Interesting reading here: Bulk Senders Guidelines - Gmail Help

and here: https://nation.marketo.com/external-link.jspa?url=http%3A%2F%2Fwww.list-unsubscribe.com%2F

I would only use these for B2C, though.

-Greg

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Level 10 - Community Moderator

Re: Adding a list-unsubscribe header

Marketo already includes an X-List-Unsubscribe header.  This is not anything you need to deal with.

View solution in original post

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Level 6

Re: Adding a list-unsubscribe header

I've been incorrectly informed Sanford - it seems that Marketo does include the header as you described. Support told me that they didn't..strange! But I doubled checked in my own Gmail and you're right, it's there. Thanks!

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Level 10 - Community Moderator

Re: Adding a list-unsubscribe header

If you could mark as the Correct Answer that would help future searches.

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Re: Adding a list-unsubscribe header

I've got you covered, Sanford

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Re: Adding a list-unsubscribe header

Why, when I sent a test email to https://www.mail-tester.com, did I get following then?mailtester-noListUnsubHeader.PNG 

Unsubscribe is using {{system.unsubscribeLink}} where format of link is https://pages.domain.com/UnsubscribePage.html?mkt_unsubscribe=1&mkt_tok=123abc (is having link that formats like this all that's required to satisfy List-Unsubscribe header requirement? if so, when why is Mail Tester not seeing this?)

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Level 10 - Community Moderator

Re: Adding a list-unsubscribe header

Send a real email.