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Adding CC: to Marketo emails?

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Re: Adding CC: to Marketo emails?

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Re: Adding CC: to Marketo emails?

I don't think this option is available in Marketo emails.

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Re: Adding CC: to Marketo emails?

Workin on it!

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Re: Adding CC: to Marketo emails?

Do you have an ETA on when the cc'ing ability will be available?

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Re: Adding CC: to Marketo emails?

The idea here is the place to go and check.

-Greg

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Level 5

Re: Adding CC: to Marketo emails?

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Level 10 - Champion Alumni

Re: Adding CC: to Marketo emails?

I would be very careful if you plan on using this extensively as it could really skew your reporting and throw a bunch of false positives.  According to the docs:

  • If a CC recipient clicks a tracked link in the email, click activity (like all other engagement activity) will be associated with the email's main recipient. Additionally, they may click through to a page with Marketo’s web tracking code (munchkin.js), causing them to be cookied as the main recipient.
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Level 10 - Community Moderator

Re: Adding CC: to Marketo emails?

Yes, this (however predictably) totally harmful to tracking. Too bad.

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Re: Adding CC: to Marketo emails?

Curious how folks are solving this today without using the CC feature. There are three common scenarios that would result in the same experience you describe:

  • Your Marketo email is forwarded to a colleague/contact (even worse, to an alias)
  • A public/shared computer is being used where the device was cookied by someone using the computer previously
  • One of your email recipients reaches a landing page (with mkt_tok in the query string, as is default for all Marketo links), then clicks in the address bar, copies and shares the link broadly on the web or via email.

To get a true CC, you are going to get the experience that the links are tracked for the individual on the To line. There is no technical way around that. However, we do offer tools (like disabling tracking OR just the mkt_tok) from your links. Finally, in some scenarios for using this feature, our customers actually do want to see activity even if it was the CC individual taking action (EA for a CEO). Similarly, if you're CC'ing account owners on many emails going out, they can setup rules in their email client to store these emails in specific folders, as well as understand that the email should not be interacted with unless they are taking action like replying to the thread (which is the primary use case for this feature).

One final piece that may be confusing for people is that this is not a Marketo auditing feature, like our BCC experience. In the future, we may expand our email archival capabilities to offer more functionality. But, this CC feature we launched is intended for customers who do truly want to create threads from the Marketo emails and feel that the benefits are essential to how they do business. For some of our customers in Financial Services industry, this is a key way they intend to send important marketing correspondence to smaller, select audiences.

Justin