I've set up an email for a Webinar Invite, with the Add to calendar token however the link generated is an .ics file and one has to import the event to calendar such as outlook, gmail and iOS.
Marketo does not seem to have an automatic native feature that automatically sets up an outlook event invite to be accepted, tentative or decline using the calendar file token feature. .. Is there a hack or anything that I can use to get the auto Add to Calendar feature?
Yes, the ICS is somewhat limited. There is a third party tool you can integrate that allows more ICS functionality. I believe it's on launchpoint.
Thanks Josh, I had a look at the plugin its good and it does work however the default calendar app opens automatically only on mac not windows..
Eventable is a free service that allows you to embed "Add to Calendar" buttons in Marketo emails and landing pages. The buttons work with all calendar types. You can create unlimited events with unlimited calendar adds. Check it out here: https://add.eventable.com/free-add-to-calendar-button