Activating a new RCA Model

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Anonymous
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Activating a new RCA Model

We are in the process of retiring a RCA model and creating a new one from scratch.

Does anyone have any suggestions on the proper steps I should take for a smooth transition? Here's what I'm thinking on a high level -

1. Set up stages and transitions on new model

2. Deactivate old model and any campaigns/updates associated with it

3. Approve new model stages

4. Approve model

5. Assign leads to new model's stages
Some questions I have

  • Do you need to assign leads into stages before approving a new model?
  • Is there a wait time for the new model to ramp up after approval?
  • How soon can I see the stage transitions if the transitions are triggered?

Thanks in advance!

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2 REPLIES 2
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Re: Activating a new RCA Model

Hi Victoria,

  • Do you need to assign leads into stages before approving a new model?

No, it is not mandatory as they will be immediately assigned as soon as they start filling out the conditions for the transitions. Yet, you need to set the assignment rules for new leads in "Model actions -> assignment rules" menu.

BUT  if you do not do anything, it may take time until all of your leads are positioned in one of the stages. See below on how to initialize.

  • Is there a wait time for the new model to ramp up after approval?

Yes, until all the leads are positioned in one of the stages. You can make it happen faster with some smart campaigns that use the "change revenue stage" flow step to position all the lead in one bucket.

  • How soon can I see the stage transitions if the transitions are triggered?

Almost immediately.

-Greg

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Level 10 - Champion Alumni

Re: Activating a new RCA Model

Actually there are docs on this process and I have the steps. If you go to the docs and look up new and changed Revenue Model, there are some steps too.

  1. Build your model.
  2. Run the validation test
  3. Approve the Stages, but NOT the Model. This will allow you to see the RCM in the flow steps, but not actually use it.
  4. Identify which leads should be in the NEW buckets. I always go from Won to Known, in that order.
  5. Now, turn off the RCM_ OLD Campaigns.
  6. Turn off Old RCM (although you can leave it on if you prefer, since data is LOST if you unapprove an RCM).
  7. Approve new RCM
  8. Run batch campaigns to push NEW RCM values over weekend. I would keep expected counts vs. Old Counts and notice that the counts will reduce as you go down the list because there is some overlap on conditions.
  9. Turn on Triggers for NEW RCM.
  10. Turn OFF OLD RCM if you haven't already.

@Greg - I would NOT rely on RCM to handle the movement of old leads because your buckets will be out of alignment in most cases and it could take weeks before the system does it properly. Use batch to move leads into correct buckets before fully activating New RCM.

I would also caution that if other systems rely on a Lifecycle Stage or other field you modify during this process, that they will not have an issue:

  • turn off Lead Assignment Rules during the batch.
  • turn off alerts - your batch campaigns should be minimal versions of the RCM trigger campaigns.
  • do other systems do stuff based on Lifecycle or Score? Be careful.