Re: Account/Company Scoring

Anonymous
Not applicable

Account/Company Scoring

Bummer that this is still not supported in Marketo!

What are your workarounds for this? Do you add up the lead scores of all the Contacts associated it to the Account in SFDC and call it the Account/Company score? Any feedback would be great!

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Anonymous
Not applicable

Re: Account/Company Scoring

Anonymous
Not applicable

Re: Account/Company Scoring

Hi Michelle,

This is obviously not native to Marketo, but we currently use Lattice Engines for account scoring with good results. YMMV.

Kristen_Malkov1
Level 8

Re: Account/Company Scoring

Are you focused on a score that you would use in Marketo or something that you're looking to use in SFDC?