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Ability to Track links that are constructed using Tokens

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Ability to Track links that are constructed using Tokens

I have tested links dropped in via a Token, such as:

<a href="{{lead.DownloadURL}}">Click here</a>

and using a Token for part of a link only, such as:

<a href="http://www.mycompany.com/{{lead.DownloadURL}}/">Click here</a>

And in both cases it appears that the Marketo Tracking functionality doesn't work. I get a straight link without tracking.

Am I doing something wrong, or is it not possible to track links that are constructed using Tokens?

Thanks!

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Anonymous
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Re: Ability to Track links that are constructed using Tokens

Hi Shannon, check out Ed's post on tokens and nuances of tracking Marketo Tokens: Ins and Outs

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Anonymous
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Re: Ability to Track links that are constructed using Tokens

Hi Shannon, check out Ed's post on tokens and nuances of tracking Marketo Tokens: Ins and Outs

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Level 8

Re: Ability to Track links that are constructed using Tokens

First off:

Are you testing in the email preview screen or by sending a real version of the email to yourself?

Are you sure you have tracking turned on?

In your first example, what you REALLY want is <a href="http://{{lead.DownloadURL"}}>My Link</a>

When you send the email to your email address you should see that it's be re-coded.

Finally - do you have Munchkin on the page you're sending them to?  If so, a Visited Web Page obviously means a clicked link.

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Level 10 - Community Moderator

Re: Ability to Track links that are constructed using Tokens

Finally - do you have Munchkin on the page you're sending them to? If so, a Visited Web Page obviously means a clicked link.

But a non-tracked link will not associate Visited Web Page with the known lead, so it's not a substitute.

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Level 5

Re: Ability to Track links that are constructed using Tokens

Robb,

If the token value is just a link and already has the "http://" included in field value, will Marketo be able to track number of times this token URL was clicked on? I pulled email performance report but it doesn't seem to track token URL values. (see below screenshot).

pastedImage_0.png

Is there a better way to setup?

Hope all is well! Thanks!

Tom

Tom Kerlin
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Level 8

Re: Ability to Track links that are constructed using Tokens

You should always put the HTTP outside of the token.  looks like you're showing a personalized URL, do you really need number of times it was clicked?