We are working on setting up a cart abandonment program in Marketo.
We have a homegrown ecommerce site (so not using a service like Magento).
Does anyone have any experience setting this up? I couldn't find any documentation on it.
As of now, we have two custom objects: Cart Item and Order Item. Cart Item is an item that was added to the cart and order item is an item that was on an order.
The campaigns I have set-up are:
1 – Add to Cart List
2 – Add to abandoned cart list
3 – Send Email
Then I have 3 campaigns setup to remove them from the lists:
Does this look correct? Any advice?
This looks quite good. A few ideas to improve the whole:
And read this if you have not done so yet: How to Control Order of Operations in Marketo
Greg's suggestions are great.
Also, if the lead purchases a different item than the one he/she "abandoned," but not that product, does that impact how you want to interact with them? Should they still get an email in case they want to purchase the original product?
We are a little stuck on the deleted item. If they check out, we don't want to send them anything about their deleted item, I think that could get tricky. We have some items that due to manufacturer's requirements, they have to add to the cart to even see the price.
But, if they delete one item, but still have other items in their cart, we still want to send the email.
You may also want to consider using some velocity script tokens to populate your emails with information from the Cart Item object.