A/b testing with extra step to end to unopens a day after winner is picked

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Level 2

A/b testing with extra step to end to unopens a day after winner is picked

Hi everyone, I am trying to understand how I can set up an A/B test with an extra step that sends the winner a day later to un opens. How should I go about doing this?

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2 REPLIES 2
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Level 5 - Champion Alumni

Re: A/b testing with extra step to end to unopens a day after winner is picked

You could send in a smart campaign using a random sample going to a percentage say 10% a, 10% b, then pick your winner and send out the email to everyone who hasn't receive it.

Or send it using champion/challenger. Check out this with the answer that I think will help you out. - Champion Challenger Sample Size

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Level 2

Re: A/b testing with extra step to end to unopens a day after winner is picked

Hi Jackie,

Thank you for the response. What I am trying to do is once my list has received the email, I want to resend the winner to the ones who never opened the email in the first go round.