A/B tests for a Nurture Program?

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Level 1

A/B tests for a Nurture Program?

I need to add A/B tests in a new Nurture Program. Haven't been able to find much info on this. I've attached a screenshot of where I'm at in the flow. Can anyone help?

2 REPLIES 2
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Marketo Employee

Re: A/B tests for a Nurture Program?

Hi Gaby,

This can be done through the use of a Champion / Challenger test. Here is the doc that outlines how to set it up: Add an Email Champion/Challenger

Level 1

Re: A/B tests for a Nurture Program?

Thank you for your reply, AnnMarie. Just so I understand fully, I would need to create this test separate from the nurture program?