I have been doing email subject line A/B test with a 50/50 split - every time it says the challenger is 0 opens, I dont think people are even getting the different subject line?
Hey Amanda Sharples,
Could you also include a screenshot of your Control panel to see if there's anything missing?
Are you running a Champion / Challenger or are you using the A/B Testing features in the Email Program Type?
Is it possible to say both?
In my event program I right clicked the email, and put "new test"
it is there where it shows champion/challenger and do subject line as a 50/50 split
Ok so what you are showing me is Champion/Challenger Test - Champion Challenger Tests do not work in Batch - Only Trigger and Nurture Streams: Champion/Challenger: Approve Your Email Test - Marketo Docs - Product Docs
If you want to run a test on a Batch send you're better off using the A/B testing feature in an email program that you can nest in your event program (Add an A/B Test - Marketo Docs - Product Docs )
Or failing that, finding a way to turn the smart campaign where you send the email into a trigger type campaign