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A/B Testing

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Yash
Level 4

A/B Testing

Is it possible to drill down to look for contacts that have received Email A vs Email B once the A/B testing is over. Please advise, thanks.

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Chris_Wilcox
Level 9

Re: A/B Testing

Yep! All of the email filters (Was Sent, Opened, Clicked, etc.) have a constraint of Test Variant that you can use to filter for people who received which version of the email. 

 

If you're looking for people, Smart List using this filter will return the users who received that version of the email. If you're looking for email performance, you can run an Email Performance report and use a Smart List filter of "was delivered" or "was sent" email with your test variant constraint to view the performance of any version of the email.

 

2020-08-20_13-56-06.png 

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3 REPLIES 3
Chris_Wilcox
Level 9

Re: A/B Testing

Yep! All of the email filters (Was Sent, Opened, Clicked, etc.) have a constraint of Test Variant that you can use to filter for people who received which version of the email. 

 

If you're looking for people, Smart List using this filter will return the users who received that version of the email. If you're looking for email performance, you can run an Email Performance report and use a Smart List filter of "was delivered" or "was sent" email with your test variant constraint to view the performance of any version of the email.

 

2020-08-20_13-56-06.png 

Yash
Level 4

Re: A/B Testing

@Chris_Wilcox !!

Thanks so much for jumping in, this is exactly what I was looking for. Super helpful 🙂

Chris_Wilcox
Level 9

Re: A/B Testing

Happy to help!