Re: A/B Test Recipients

agrimm22
Level 1

A/B Test Recipients

How does marketo determine which users receive the test email in an A/B test?  For example, if I decide to send 30% of my recipients the test and 70% the winning email, how can I tell which users are receiving which?

2 REPLIES 2
Amy_Goldfine
Level 10 - Champion Alumni

Re: A/B Test Recipients

Here's a similar question, does this answer your question? https://nation.marketo.com/t5/Product-Discussions/AB-Test-Email-Results-which-leads-received-which-t...

Amy Goldfine
Marketo Champion & Adobe Community Advisor
Oz_Platero
Level 6

Re: A/B Test Recipients

Hello @agrimm22 ,


I believe the question as asked is how to determine before the send who will get which email; not possible us to know the details.  On the back-end it might be a simple algorithm that creates smaller subsets of the overall audience; akin to using Random sample in flow steps.

 

After the send you would use the Test variant to see who got each version of the email. 

 

Thank you